Coke has done it again! or shall I say, way to Come Together Coke! Good you waited a few months!
After the public has seen through Coca-Cola’s intentions behind the Coming Together ad campaign that was launched a few months ago, they are back doing what they do best. Because let’s face it, their attempt to join hands in fighting America’s obesity problem was a joke to say the least.
And what does coke (and junk-selling industries in general) do best?
And their latest? A new campaign titled “The Ahh effect”. It is aimed at teens with interactive games they can play over their phones with 64 URLs to unlock starting from Ahh.com to Ahhh.com and adding an H as they go. They will be running ads on twitter and Facebook as well asking teens to submit their Coke experiences. And guess where else they will be promoting the “Ahh effect”? On their 16 and 20-oz bottles of course!
You will say, Coke is not alone and of course it isn’t. In fact, this comes after a whole day discussing McDonald’s and how they were fined in Brazil for pushing happy meals onto kids by luring them with toys. If you are against marketing junk to kids, you might want to sign this letter to McDonald’s CEO to let him know you are against their marketing tactic. Again, McDonald’s are not alone but it is a start.
So yes Coke strikes again! I just wish broccoli farmers have the dollars to come up with such engaging campaigns! Cause heck, if I were a teen, I would want the Ahh effect!
Coke: 1 – Kids’ Health: 0 !
Image source: http://www.choosehealthla.com